Upwork Proposal Examples for Copywriters

Copy clients hire for outcomes

Clicks, signups, clarity — not “passionate writing.”

Example: Landing page rewrite

Hi,

You need a landing page rewrite for a B2B analytics tool targeting startup founders. I’ve written SaaS pages that tighten the value prop above the fold and align CTAs with the offer.

I’d start with a messaging brief (ICP, objections, proof points), then draft headline variants.

Questions:

• Do you have voice-of-customer interviews or reviews I can mine?
• Primary CTA — demo, trial, or waitlist?

Tips

• Show niche familiarity
• Offer sample angle, not free full drafts
• Ask about brand voice and compliance constraints