Updated August 27, 2026 · 4 min read · Written by ProposalAI
How to customize a generated proposal
What the in-app controls actually change: template, hook, tone, length, proof style, question count, and saved writing voice.
Template
On the generate screen you can pick one of four structures (Classic, Result-Led, Problem-First, Question-Led). That choice is sent with the prompt. It does not lock you in after generation — you can still edit every sentence.
Custom options
If you choose Custom rather than Standard, you can set:
- Hook style — how the first paragraph is asked to open
- Tone — Professional, Friendly, Confident, Direct, or Energetic
- Length — short, standard, or detailed targets
- Proof style — how experience is supposed to appear
- Question count — how many questions to include in the close
These are instructions to the model. Always read the result; a “short” draft can still ramble, and a “direct” tone can still sound stiff.
Writing voice
In Settings you can save default template and customization preferences so the next generate starts closer to how you like to sound. Saved voice is not a guarantee the model will match you. It is a starting bias.
What you should still edit by hand
Anything that must be factually true: project names, metrics, dates, and answers to screening questions. See [personalizing a proposal](/guides/how-to-personalize-an-upwork-proposal).